How to get testimonials from photography clients and how to use them in online marketing
There are several ways to get testimonials from photography clients:
- Ask for them directly: After a photoshoot or event, send an email or message to the client asking them to leave a testimonial on your website or social media page.
- Include a feedback form: Include a feedback form in your post-shoot or event email, asking clients to rate their experience and leave a comment.
- Make it easy for clients to leave a review: Make sure your social media pages and website have review sections that are easy for clients to find and use.
- Use a third-party review platform: Use a third-party review platform, such as Google or Yelp, where clients can leave reviews and testimonials.
- Share them on your website and social media pages: Share testimonials on your website and social media pages to showcase the positive experiences of your clients.
- Reach out to your past clients: Reach out to your past clients and ask them to leave a testimonial, this can be done via email or phone.
- Make it personal: Make sure to thank each client for taking the time to leave a testimonial and show that you appreciate their feedback.
How to use testimonials to to boost your photography SEO and get more leads
Testimonials can be used in your photography SEO campaign to boost the visibility and credibility of your website. As a photographer you can use testimonials from your clients to demonstrate the success of your photography services. They can help to build trust and credibility with potential clients, and can provide them with an idea of the kind of results they can expect from working with you.
You can include testimonials on your website or social media profiles, or use them in proposals and other marketing materials.
Some ways to use testimonials include:
- Creating a dedicated testimonial page on your website.
- Use testimonials as blog content, by creating a post that highlights a few positive reviews or quotes from satisfied customers. This can help to attract more traffic to your website.
- Incorporating them into your portfolio.
- Creating a video or image gallery of testimonials.
- Use testimonials on your social media channels, by sharing them on your Facebook page, Twitter account, Instagram profile, etc. This can help to improve the visibility and credibility of your business on social media.
- Use testimonials on your Google My Business listing, by asking your customers to leave reviews on your Google My Business page. This can help to boost your visibility in local search results.
- Including them in your email signature.
- Incorporating them into your marketing materials such as brochures or presentations.
- Use testimonials in your backlinks, by linking to them from other relevant websites and social media platforms. This can help to improve your website’s backlink profile and boost its visibility in search engine results pages.
- Use testimonials in structured data, such as schema markup, to help search engines understand the content of your website.
Final words
It’s important to ask for testimonials from satisfied clients, so you can be sure you have a good selection to use in your marketing efforts. Also, be sure to ask permission before using any client’s name or image, to respect their privacy.